Strategic guidance

Get monetization insights and metric-driven guidance to help you grow your game’s revenue

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Contextualize your revenue

Understand how your game’s revenue metrics contribute to your business goals and when to prioritize optimizing for one metric over another using the visual metric hierarchy

Identify opportunities

Find out where you can improve a metric by benchmarking against peer groups, trend data, and explore insights by country

See your next steps

Take advantage of metric-driven recommendations with specific actions you can take right away, including identifying where a small investment has an outsized return

Best practices

  • Select a metric and explore it in detail to track your performance over time

  • Use the metric hierarchy to understand how you can directly influence the lower-level metrics of your games performance, which contribute to your overall top-line business performance

  • Use peerset comparisons and per-country breakdowns to identify your biggest growth opportunities, like what markets are underperforming and where you are a market leader

  • View your metric-specific recommendations to help you diversify your promotional content, refine your game mechanics, or test new price points that enable purchasing power parity

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More on monetizing with ease

Create a revenue stream by launching a paid app or offering digital content or subscriptions

Learn more

Strategic guidance

Get monetization insights and metric-driven guidance to help you grow your game’s revenue

Go to Play Console