Strategic guidance
Get monetization insights and metric-driven guidance to help you grow your game’s revenue
Go to Play ConsoleContextualize your revenue
See how your game’s revenue metrics contribute to your business goals and when to prioritize optimizing one over another
Identify opportunities
Find out where you can improve a metric by benchmarking against peer groups and; trend data, and explore insights by country
See your next steps
Get metric-driven recommendations with actions you can take right away, including small investments with outsized returns
Best practices
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Select a metric and explore it in detail to track your performance over time
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Use the metric hierarchy to understand how you can directly influence your game's lower-level performance metrics, which contribute to your overall business performance
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Use peerset comparisons and per-country breakdowns to identify your biggest growth opportunities, including underperforming markets and where you are a market leader
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View metric-specific recommendations to help you diversify your promotional content, refine your game mechanics, or test new price points that enable purchasing power parity
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Encourage users to set up payment methods and enable biometric authentication in advance to streamline payments.
Find out more
Two-minute overview
See how our strategic guidance tools work in under two minutes
How to use strategic guidance
Visit the Help Center to learn more about using strategic guidance
Understand Play Console’s metric hierarchy
Scroll down to revenue KPIs to deep dive into our metric hierarchy
Growth consulting at scale
Learn how strategic guidance can bridge the growth consulting gap for your monetization strategy
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Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.
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Strategic guidance
Get monetization insights and metric-driven guidance to help you grow your game’s revenue