Subscription reporting

Understand the performance of your subscription business with an in-depth analysis of key metrics

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Monitor subscriber growth

Track your subscription growth with trends for new, active, and cancelled subscriptions by product and country

Analyze subscription cancellations

Use the cancellation report to see the top reasons for churn, and learn how effectively your retention features recover at-risk subscribers

Compare retention by cohort

Use the retention report to compare conversion and retention metrics for different subscription types, start dates, countries, and more

Best practices

  • See which channels bring in the largest number of paid users with conversion analytics

  • Get more granular details about each subscription, such as expiration date, payment status, cancellation reason, and more with the Google Play Developer API

  • Measure how much you're earning every month from each subscription tier, and track how long you're retaining subscribers with billing reports and dashboards

  • Look in detail whether your features—such as free trials, account holds, and grace periods—are successful at acquiring and retaining users

Find out more

More on monetizing with ease

Create a revenue stream by launching a paid app or offering digital content or subscriptions

Learn more

Try Subscription reporting

Understand the performance of your subscription business with an in-depth analysis of key metrics

Go to Play Console