Custom store listings
Drive users to tailored store listings by country, or by campaign using unique listing URLs
Go to Play ConsoleTarget specific user segments
Customize your app’s name, icon, descriptions, and graphic assets based on their country
Designed for campaigns
Drive users to customized store listings using unique listing URL for each campaign
Extensive variables
Create up to 50 custom store listings
Best practices
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You can target multiple countries with a custom store listing, but you can only target a country with one custom store listing at a time
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Unless you add translations for your custom store listings, they’re shown to users in the countries that you select in your custom store listing’s default language. It’s a good idea to make sure you add translations for all of the languages that are spoken in the countries that you target with a custom store listing
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You can show a specific store listing to users who visit via a unique custom store listing URL. This can be an effective way to showcase relevant features about your app depending on where your users visited your store listing from
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You can use custom store listings for pre-registration campaigns
Find out more
How to create a custom store listing
Visit the Play Console Help Center to learn how to set up a custom store listing
Optimize your listings with experiments
Read our best practices for driving installs with store listing experiments
Leverage Play’s local market insights
Grow in local markets with insights and best practices from Google Play
Get store listing certified
Become an expert in store listings and get certified with Play Academy
Grow your audience
Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play
Try Custom store listings
Increase installs by tailoring your store listing to appeal to different user segments