Custom store listings

Drive users to tailored store listings by country, install state, search keyword or by campaign using unique listing URLs

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Target specific user segments

Create store listings customized by country, for pre-registration campaigns, or to win back inactive users.

Designed for campaigns

Drive users to tailored store listings using Google Ads campaigns, or a unique listing URL for each campaign.

Extensive variables

Create up to 50 custom store listings, with the ability to differentiate app name, icon, descriptions, and graphic assets.

Best practices

  • You can target multiple countries with a custom store listing, but you can only target a country with one custom store listing at a time.

  • Unless you add translations for your custom store listings, they’re shown to users in the countries that you select in your custom store listing’s default language. It’s a good idea to make sure you add translations for all of the languages that are spoken in the countries that you target with a custom store listing.

  • You can show a specific store listing to users who visit via a unique custom store listing URL. This can be an effective way to showcase relevant features about your app depending on where your users visited your store listing from.

  • Tailor store listings based on search keywords to help you target users actively seeking the benefits your app provides. Plus, Google Play provides proactive keyword suggestions to speed up listing creation and increase your listing’s impact.

  • You can use custom store listings for pre-registration campaigns to show a different store listing to users in countries where your app is in pre-registration. Users in countries/regions where your app has been released to production or open or closed testing will not see this listing.

  • Create a more seamless user experience from Google Ads campaigns to Google Play with consistent messaging and creative. Direct users from ads to custom store listings by adding your app campaign ad group ID in Play Console.

  • Use Store Listing Groups to track multiple listings. To start, create a base listing, then override specific elements to customize it for each audience.

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Try Custom store listings

Increase installs by tailoring your store listing to appeal to different user segments

Go to Play Console