Store listings

Make a great first impression on potential users with a strong Google Play store listing

Go to Play Console

Increase discoverability

Help users find your app by including relevant terms and helpful descriptions

Attract users with visuals

Use graphics and video to give users a sense of your unique app or game experience

Target your listings

Create up to 50 custom store listings to appeal to user segments

Best practices

  • Localize your store listing in all the languages your app supports with our translations services

  • Create up to 50 custom store listings to target specific countries and user segments

  • You can show a specific store listing to users who visit via a unique custom store listing URL. This can be an effective way to showcase relevant features about your app depending on where your users visited your store listing from

  • Build excitement for your app by publishing a store listing before you launch with pre-registration

Find out more

SGN games increases conversions using store listing experiments

Watch video

More on growing your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

Learn more

Try Store listings

Make a great first impression on potential users with a strong Google Play store listing

Go to Play Console