Get early feedback on new features from trusted users, without impacting your public ratings and reviewsGo to Play Console
Once invited, users can install test builds directly from Google Play
Users can leave feedback on Google Play without it being visible to anyone else
Experiment in parallel
Multiple testing tracks allow your teams to experiment on different features at the same time
To get more targeted feedback, run a closed test with specific users. You can use individual email addresses or Google Groups, or even invite selected pre-registered users to join these tests.
Provide a channel for testers to send you feedback. For closed tests, offer testers the ability to provide feedback by email, through a website, or in a message forum.
Opt in to the pre-launch report to discover any issues found in your closed testing track
Gather private feedback during open or closed tests and reply to testers directly in Play Console. Feedback during open or closed testing is only visible to you and will not affect your public rating.
Reminder: if you’re testing a paid app using an open or closed test, testers still need to purchase it. If you’re testing a paid app using an internal test, testers can install your app for free.
Find out more
Set up an open, closed, or internal test
Learn how to set up testing tracks in Play Console
Successful launches and updates on Google Play
Watch this I/O talk on using release management tools
Test your app before releasing
A Play Academy course on testing best practices
Pre-launch testing for mobile games
Release early versions of your app for internal testing, or to trusted users for closed and open testing
More on releasing with confidence
Make your app launch a success with tools and strategies to help you publish, manage, and distribute your app worldwideLearn more
Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.
Gather quantitative and qualitative feedback on your app or game from a large number of testers
Try Closed testing
Get early feedback on new features from trusted users, without impacting your public ratings and reviews