Play Console
Manage your apps and games
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New programs and lower fees
Learn how Google Play is evolving with more billing flexibility, lower fees, and new programs providing the tools and adaptability your business needs to thrive.
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Essentials
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Learning
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Programs
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Play Console
Test
Release
Grow
Quality
Monetize
Manage
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Expanded Billing Choice
Offer alternative payment options or direct users to your website for purchases. Available in the UK, EEA, and US—with more markets coming soon.
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Level Up Games Program
Deliver high-quality gaming experiences and accelerate your business growth. Our refreshed guidelines help you drive player engagement and unlock lower service fees.
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Apps Experience Program
Build seamless multidevice experiences that delight Android users. Meeting our program guidelines will unlock lower service fees for your apps business.
Guidance for every goal
Find the right tools and resources to accomplish your goals with Google Play.
Monetize with Play Commerce
Growing your audience
Improving app quality
Privacy and security
Google Play Commerce is our platform to help you reach your monetization goals. Explore the tools and resources to monetize your app and boost your revenue.
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Program
Grow with Google Play pass
Google Play Pass is a subscription service offering access to over 1000 apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.
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Console feature
Sell products in-app
Grow your revenue by selling products within your app using Google Play Billing
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Console feature
Set up subscriptions
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management
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Case study
Beelinguapp finds success with subscriptions
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Help center
Tax and compliance support
We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.
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Insight
Grow in new markets with Go Global
Grow in local markets with insights and best practices from Google Play
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Console feature
Track acquisition
Track acquisition trends and see which sources are driving the highest quality impressions
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Console feature
Optimize your store listing
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Console Feature
Analyze metrics exclusive to Google Play
Track acquisition trends and see which sources are driving the highest quality impressions
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Case study
Analyze metrics exclusive to Google Play
Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.
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Medium
Scale the happiness of your users
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Console feature
Monitor quality with Android vitals
Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them
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Help center
Run store listings experiences
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Case study
SGN games increases conversions using store listings experiments
Our developer policy guidelines give you the resources you need to keep your app safe and reliable for users around the globe.
Programs and initiatives
Supporting developers of all sizes, stages of growth and business models.
