Build your business with Google Play

Access tools, programs, and insights that will help you reach and engage users so you can grow your apps and games.

Cross-device discovery on the Play Store

Users can now find and install apps and games for other devices directly from their phone with three new updates to the Play Store phone app.

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$2M Indie Games Fund launches in Latin America

Apply for Google Play’s $2M Indie Games Fund in Latin America to help you grow your indie games.

Apply now
Google Play Console

Google Play Console

Publish with Google Play Console and discover features to help you reach over 2.5 billion global users, test and improve your app quality, increase revenue, and more.

Go to Play Console
Play programs

Play programs

Explore programs designed to support developers of all sizes and business models.

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Helpful tools

Find success on Google Play with support for your business and development needs


Explore guides and resources to support your business growth