Latest in monetization
Boost your revenue with Play Commerce
Discover the latest monetization tools and features from I/O’23.
Run price experiments for in-app products
Test price points and optimize for local purchasing power at scale, right from Play Console.
Subscription catalog management
The Monetization.subscriptions APIs will soon replace InAppProducts API.
Explore hybrid monetization
Earn more with in-app purchases and subscriptions.
Our extensive payment method library also enables local payment methods like eWallets and offline payment methods such as cash.
markets with credit or debit cards.
direct carrier billing options in 65+ markets, covering 1B+ active devices.
locations to buy gift cards or top up Play balances across 30 markets.
local payment methods in 65+ markets.
Get support across the monetization lifecycle
Acquisition / Conversion
Engagement / Retention
Tax & compliance support
Meet tax and regulatory obligations for local and international markets.
Trusted & secure purchases
Provide trusted and safe ways to pay for your digital products and content, with fraud and abuse prevention tools, plus monitoring support.
fraudulent and abusive transactions prevented in 2022.
Programs to boost your business growth
Premier subscription service for enhancing your monetization strategy and giving you access to users in 90+ markets.
Global rewards program driving engagement with over 100 million members in 30+ markets.
Play Media Experience
Supporting apps offering video, audio, or books build best in class user experiences through deep product integrations.
Design a hybrid monetization strategy to create more options for more usersWatch video
Increase conversion of target users to subscribers with these paywall strategiesWatch video
CyberLink increased revenue with Google Play subscriptionsWatch video
Beelinguapp finds success with subscriptionsWatch video
MatchingAgent increased tapple's LTV 30% with subscriptions on Google PlayLearn more
Signs and signals of sub-optimal monetization
Learn how to identify patterns in your data to identify opportunities to grow your business
How to win as a subscription business
Learn how to find the right combination of offering and price
How to win back subscribers who cancel
Learn how developers spot at-risk subscribers and win them back if they leave
Find success with Google Play
Publish your apps and games to users around the world and grow your business on Google Play