Go Global: APAC
Discover the insights and best practices you’ll need to succeed in the Asia-Pacific region. Below you’ll find helpful articles and country-specific guides to help grow your game in this exciting market.
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Learning
Learn the skills and best practices to help every part of your business thrive.
Learn the skills and best practices to help every part of your business thrive.
Guides for every topic
Find the right tools and resources for your goals.
Play Academy
Get online training, targeted for every stage of your business growth.
Insights
Find the most impactful reports and insights to drive your app growth.
Case studies
See real-world stories and businesses thriving on Google Play.
#WeArePlay
Learn about the global community building amazing apps on Google Play.
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Programs
Get involved with programs designed to support the needs of all types of businesses.
Get involved with programs designed to support the needs of all types of businesses.
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
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Demystifying Chinese languages in the app world
Learn about the types of Chinese used in various markets and best practices for publishing in Chinese languages.
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Best practices to expand your payer base in India and Southeast Asia
Discover tips to help you find effective approaches to sub-dollar and localized pricing.
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Increase engagement and distribution using local events and holidays
Explore the events and holidays that play a big part in localization in Southeast Asia and India.
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Experiment with localized items and characters
Learn about driving payer conversion in India and Southeast Asia.
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Find success for apps and games in Japan
5 localization tips for your app or game to achieve success in Japan.
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Find success for apps and games in South Korea
6 Tips to localize your apps and games to achieve success in Korea.
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Find success for apps and games in Thailand
8 tips to guide your localization strategy in Thailand.
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