Go Global: EMEA
Discover the insights and best practices you'll need to succeed in Europe, the Middle East and Africa. Below you'll find helpful articles and country-specific guides to help grow your game in this exciting market.
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Learning
Learn the skills and best practices to help every part of your business thrive.
Learn the skills and best practices to help every part of your business thrive.
Guides for every topic
Find the right tools and resources for your goals.
Play Academy
Get online training, targeted for every stage of your business growth.
Insights
Find the most impactful reports and insights to drive your app growth.
Case studies
See real-world stories and businesses thriving on Google Play.
#WeArePlay
Learn about the global community building amazing apps on Google Play.
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Programs
Get involved with programs designed to support the needs of all types of businesses.
Get involved with programs designed to support the needs of all types of businesses.
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
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6 best practices to reach more mobile users in France
Discover insights to find success for apps and games in France.
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6 tips to grow your app and games business in Germany
Essential strategies to successfully launch and thrive in Germany.
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Find success for apps and games in the Middle East and North Africa
From cultural nuances to localization tips, get the edge you need to make your app or game a hit.
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Find success for apps and games in Russia
6 best practice tips to guide your culturalization and localization strategy in Russia.
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Data and Insights Into Mobile Gamers in Western Europe
This article is part of a collaboration between Newzoo and Google.
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5 tips to launch your app or game in the UK
Discover best practices and app localisation strategies to reach more users in the United Kingdom.
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Webinar: Go Global Western Europe
Enter and expand your business in the Western Europe market with these insights.
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