Go Global: Latin America
Discover the insights and best practices you’ll need to succeed in Latin America. Below you’ll find helpful articles and country-specific guides to help grow your game in this exciting market.
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Learning
Learn the skills and best practices to help every part of your business thrive.
Learn the skills and best practices to help every part of your business thrive.
Guides for every topic
Find the right tools and resources for your goals.
Play Academy
Get online training, targeted for every stage of your business growth.
Insights
Find the most impactful reports and insights to drive your app growth.
Case studies
See real-world stories and businesses thriving on Google Play.
#WeArePlay
Learn about the global community building amazing apps on Google Play.
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Programs
Get involved with programs designed to support the needs of all types of businesses.
Get involved with programs designed to support the needs of all types of businesses.
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
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Engaging players and unlocking spend in Spanish speaking Latin America
7 tips for successful games in Mexico, Colombia, Chile, and Peru.
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7 tips to help you drive player engagement and revenue
Find success with games in Brazil.
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Insights into Latin America’s mobile games market
Explore the dynamic landscape of Latin America's app and game market.