Play Media Experience Program

The Play Media Experience Program helps developers build best in class user experiences through deep product integrations.

Developer benefits

  • Additional discovery and engagement opportunities across devices

  • Service fee of 15% for all applicable earnings

Eligibility and requirements

  • Primary app offering of premium video, audio, or books content (not user generated)

  • Over 100,000 monthly active installs on Google Play

  • High quality user experience with strong Google Play rating

  • Developer account in good standing

  • Integration of specific Google platforms and APIs based on type of media content

  • Additional requirements apply depending on the type of media content

Learn more about the product requirements for each program below.

Video apps

Primarily living room-first video programming offering, such as movies, TV shows, live sports and live news

Required integrations
Android TV, Google TV, Cast platforms with cross device playback and sign-in integrations

User benefits
Smart recommendations to easily find content, easier sign-up and sign-in, and enhanced discovery

Audio apps

Premium music and audio content via subscription

Platform integrations
WearOS, Android Auto, AndroidTV, and Google Cast platforms

User benefits
Content discovery and continued listening across devices


Premium books, audiobooks, and comics

Platform integrations
Tablet and foldable optimizations, Entertainment Space. WearOS and Android Auto for audiobooks apps

User benefits
Improved reading experience and content discovery and re-engagement throughout Entertainment Space

Get started

If your app qualifies based on the program details above, or if you have any questions, let us know.

Express interest