High fidelity games on Google Play

Grow your user base and reach more players globally with 2.5B+ monthly active users worldwide on Google Play

The global games industry generated $178.8B in 2021 and mobile games (45%) represented the largest share by platform, growing +4.7% year-over-year — especially in emerging markets. The games industry is expected to surpass $200B in 2023 (NewZoo).

Learn more or share your upcoming project which might benefit from additional support by reaching out to high-fidelity-games@google.com.

Best practices

Leverage closed and open testing early and for longer periods across multiple regions (capture private feedback from a large group without affecting your rating)
Prepare for launch with our pre-release guidance
Capture early consumer interest and accelerate launch performance with a pre-registration campaign (Nexon finds success with pre-registration rewards)
Improve graphical fidelity and performance while reducing loading time via Android Performance Tuner
Optimize installs via Play Asset Delivery through flexible delivery modes, auto-updates, and more
Strive for ongoing improvements across content, user experience, and technical performance.
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