Programs to help you grow

Google Play Games Level Up

The new Level Up program connects great gaming experiences to greater business success.

Indie Games

Grow a successful business with programs and resources designed specifically for indie game developers.

Promotional content

Boost awareness of your in-app events, offers, and major updates to targeted user groups and countries across the Play Store to improve engagement and monetization, and lifetime value

Google Play Pass

Reach new audiences through our subscription service that offers access to hundreds of apps and games, completely free of ads and in-app purchases.

Google Play Points

Google Play Points is a rewards program that lets users earn points and rewards with the Google Play Store.

Go Global

Grow in local markets with insights and best practices from Google Play.

Families

Create great experiences for children and families.

Media Experience Program

Build best-in-class multi-screen experiences and benefit from additional discovery and engagement opportunities.

Teacher approved

Build engaging and safer experiences for children on Google Play.

User Choice Billing Pilot

This pilot allows participating developers to test an alternative billing option next to Google Play's billing system.