SHEIN doubles impressions with promotional content
How surfacing limited-time offers helped SHEIN boost their CTR and GMV
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Essentials
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Learning
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Programs
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Play Console
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Background
Founded in 2012, SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. As a retailer in the know for affordable prices, SHEIN wanted to make their special offers more prominent and accessible, so they decided to help customers to reach their offer pages directly via deep link.
What they did
SHEIN joined the beta program for promotional content (formerly LiveOps), which allows developers to surface limited-time events, offers, and major updates in their app or game. These self-service merchandising units in the Play Store can help companies boost awareness of their in-app events, offers, and major updates to targeted user groups and countries, improving engagement, monetization, and lifetime value.
*Promotional content sample: Shein Deal Days
*Promotional content sample: Shein Deal Days
Because SHEIN already made extensive use of deep links, activating promotional content was simple, says Leonie Xu, Marketing Director at SHEIN. "When you set an offer, you can choose to add the relevant deep link at the same time," SHEIN said. "Then, after you set the offer and deep link, existing users will automatically open the app when they click the offer."
Results
By using promotional content to highlight their offers, SHEIN saw a 98.75% impression uplift in the US. They also saw a 3.18% increase in CTR, and a corresponding increase in store listing conversions.
App installs also increased, with more than 10,000 additional downloads every month directly attributable to SHEIN’s promoted offers, says Leonie. They also saw an uplift in GMV.
Based on their success, SHEIN plans to continue creating more offers and deep links to share as promotional content.
Get started
Developers in our beta program can boost awareness of their in-app events, offers, and major updates with promotional content.