Start on Android

Start on Android helps developers test, iterate, and optimize their app before launching on Google Play. Selected developers get hands on support, access to best practices, technical support, and other perks.

Program benefits

  • Access to a dedicated support team

    We help you every step of the way to launch with confidence and focus on growth. Participants can also receive advice from Google Play to help optimize onboarding, material design, user engagement, and more.

  • Valuable feedback in Early Access

    For developers, Early Access provides private, honest feedback from engaged users to help improve app performance before releasing them to a broader audience.

  • Promotional opportunities

    Get access to promotional and featuring opportunities on Google Play to help drive awareness of your title from open beta to launch.

  • Connect to Google resources

    We help connect developers to other Google Startup and SMB programs to receive benefits such as user acquisition consultations, and early access to upcoming Google products.

Feedback from our partners

"I appreciated how hands-on and active Start on Android support was during our development. From valuable feedback on our app to guidance on beta testing, Start on Android's support was integral to us achieving our production launch goals. In open beta, we saw our app's new user acquisitions grow by 500%, building confidence with our app toward our production release.”
-Andrew Weiser, Senior, Product Manager, Paperless Post

Start on Android is a critical part of how we bring games to market at FunCraft. We see 8-10 times more installs during focused player tests and full launches during features. The Start on Android team is receptive to feedback and they truly feel like partners helping us with our mission. We’re thrilled with the support and look forward to continuing our growth with the program.”
-Michael Martinez, Founder & CEO, FunCraft Games

Open beta is a critical time to optimize metrics and marketing strategies. Through Start on Android, we have seen a minimum increase of 40% in organic installs during a weeklong feature compared to non-featured weeks. I’ve had games earn up to 65% more organic installs, which is an incredibly valuable opportunity.”
-Michael Gordon, Founder & President, Iron Horse Games

Launch resources

Stay tuned for more information on upcoming application windows and how to apply. In the meantime, check out our resources below for best practices around launching on Play.

Go to Play Console