Acquisition reporting
Track acquisition trends and see which sources are driving the highest-quality impressions
Go to Play ConsoleMonitor store listing performance
Analyse the impact of store listing changes on your impressions, acquisitions and conversion rate
Customise your acquisition strategy
Break down performance by country, language, store listing, install state, search terms and UTM campaign
Identify opportunities with benchmarks
Compare your global acquisition performance and identify areas for improvement with per-country conversion benchmarks
Best practices
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Customise the acquisition report to answer specific acquisition questions on the conversion analysis page. Share your customised reports with a URL or export the data.
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Compare your app's conversion rate to similar apps and monitor how it changes over time. This helps you understand whether any shifts in performance are a result of something that has affected the whole ecosystem, or if it’s specific to your app.
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Evaluate how changes to your Store Listing have affected conversion rates
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See what users are most interested in by reviewing Google Play search terms that drive the most visits to your Store Listing
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Identify countries with a high number of visitors that may be good candidates for a custom Store Listing
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Determine where you need to improve your translation by identifying languages with low conversion rates
Find out more
How to use acquisition reports
VIsit the Play Console Help Centre to learn more about acquisition reports, including metric definitions and breakdowns
Grow your audience
Accelerate your user growth with our reporting and optimisation tools and unique market insights. Release early versions of your app for feedback and drive awareness with a pre-registration campaign
Store Listing Experiments
Learn how to optimise your conversion with store listing experiments
Compare to other metrics
See how your acquisition trends correlate with metrics, such as revenue or crashes, using the statistics page
Acquisition reports in Play Console can help you monitor your app's performance trends over time, measure the impact of your marketing, and identify new opportunities to optimise. Take a closer look at our store performance metrics, Store Listing optimisation tools and more.
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Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetisation goals.
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Try acquisition reporting
Track acquisition trends and see which sources are driving the highest-quality impressions