Skip to content
Go to Play Console

Open testing

Gather quantitative and qualitative feedback on your app or game from a large number of testers

Go to Play Console

Test pre-release features

Use your most engaged users for a final quality check before launching a new feature

Rollout your app by country

Run an open test in each new market to adapt app functionality to their specific user needs

Start driving traffic

Put your acquisition strategy to the test by making your pre-release app or game discoverable on Google Play

Best practices

  • Make test versions of your app visible to users on Google Play to gather early feedback and monitor in-game metrics before launch

  • Discover any issues in your open testing track by opting into the pre-launch report

  • Recruit more users into your open test by linking users straight to your details page on Google Play from any of your marketing channels

  • Gather private feedback during open or closed tests and reply to testers directly in Play Console. Feedback during open or closed testing is only visible to you and will not affect your public rating.

  • Reminder: If you’re testing a paid app using an open or closed test, testers still need to purchase it. If you’re testing a paid app using an internal test, testers can install your app for free of charge.

Find out more

Set up an open, closed or internal test

Visit the Help Centre to learn how to set up a testing track in Play Console

Learn more

Successful launches and updates on Google Play

Watch this Google I/O talk on using release management tools

Watch video

Pre-launch testing for mobile games

Release early versions of your app for internal testing, or to trusted users for closed and open testing

Learn more

Test your app before release

A Play Academy course on testing best practices

Start training

Rayark improves game quality and conversion rate with Google Play Console

Watch video

More on app quality

Drive long-term success by improving key app quality components including content, user experience and technical performance

Learn more

Internal testing

Quickly distribute your builds to a small set of Trusted Testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.

Closed testing

Get early feedback on new features from trusted users, without impacting your public ratings and reviews

Internal app sharing

Quickly share app bundles and APKs with your internal team using a link

Pre-launch reports

Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility and more.

Try open testing

Gather quantitative and qualitative feedback on your app or game from a large number of testers

Go to Play Console