Price experiments
Price with confidence by testing price points for in-app products and optimising for local purchasing power at scale
Go to Play ConsoleFind the right price point
A/B test directly in Play Console and identify when you may be pricing yourself out of a sale or under-valuing your in-app products.
Adapt to local purchasing power
Experiment with different price points across markets and reach more global buyers.
Apply optimised price at scale
Once an experiment reaches statistical significance, simply apply the 'winning' price across all experiment products and markets.
Best practices
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Tailor your pricing strategy by region to make the most of local purchasing power
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Track critical monetisation metrics like revenue, orders, buyers, ARPPU and more in Play Console
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After every A/B test, apply the winning result directly from the experiment interface
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Test both price increases and price decreases to see which one performs better and drives the highest revenue in your chosen markets
Find out more
How to run price experiments
Visit the Help Centre to learn more about running price experiments
Business growth expertise at scale
Learn how price experiments can bridge the growth gap for your pricing strategy
Build pricing knowledge with Play Academy
Learn how to run an effective price experiment with Play Academy
Identify opportunities with strategic guidance
Wondering where to start? Explore strategic guidance for metric-driven sources of inspiration and identifying country-specific opportunities for buyer conversion
Try price experiments
Test price points for in-app products and optimise for local purchasing power at scale.