Creating apps and games for children and families
Protecting children and safeguarding their privacy is a responsibility that we all share. When designing a great experience for children and families, it's important to keep in mind the policies and requirements on Google Play.
Things to consider
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Carefully consider who your app is for before you declare the age of your target audience
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If your target audience includes children, comply with our Families policies
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If your target audience doesn't include children, make sure that your marketing doesn't unintentionally attract them
Google Play Families policies
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Apps on Google Play are categorised and policies are applied according to the specific target audience groups
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Make sure that your ads strategy is compliant with the Families policies by reviewing the Ads and monetisation policies
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Ensure that your app (including all APIs, SDKs and ads) complies with all applicable laws and regulations relating to children, including the US Children's Online Privacy Protection Act (COPPA) and the EU General Data Protection Regulation (GDPR)
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Get training on Google Play's Families policies and the target audience and content section of Google Play Console
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Check out tips for building engaging and safe experiences for your young users.