Main store listing

Make a great first impression on potential users with a strong Google Play store listing

Go to Play Console

Increase discoverability

Review which keywords are used to find your app, then tap to deploy listings created with Gemini, tailored to these specific searches.
Attract users with visuals

Give users a sense of your unique app or game experience with graphics, screenshots, trailers, and immersive, full-screen vertical videos.
Target your listings

Drive higher conversion by showing the right message to the right user. Create up to 50 custom store listings tailored by country, user or buyer state, or search keyword.

Best practices

Create up to 50 custom store listings to target specific countries and user segments.

Review your recommended keywords in Play Console, then tap to deploy a targeted store listing tailored by Gemini.

Save time with Gemini-powered localization uploads and translation services.

Use Explore with AI to ask questions about your listing's performance and get actionable suggestions to improve it.

Show a specific store listing to users who visit via a unique custom store listing URL. This can be an effective way to showcase relevant features about your app depending on where your users visited your store listing from.

Build excitement for your app by publishing a store listing before you launch with pre-registration.

Add full-screen portrait videos to your store listing to create a more immersive user experience.

Manage your store listing assets more efficiently using the Asset Library, with easy editing, tagging, and Google Drive integration.

Track user behavior through Store Listing Open Metrics to better understand how visitors move from viewing your listing to installing and opening your app.

Find out more

More on growing your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

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