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Google Play Premium growth tools
Google Play offers a range of tools and features to help you expand your audience and maximize revenue. Additional premium growth tools are available to apps and games that meet our eligibility criteria.
Included tools and features
This list will expand over time:
| Premium Tool or Feature | Eligibility criteria | |
| Existing Titles | New Titles | |
|
Access to Promotional content Showcase fresh and timely content on your store listing, such as special offers, limited-time events and major updates. |
Games: All titles Apps: Meet metric thresholds AND in a supported category |
Games: All titles Apps: Not available |
|
Featuring gives your title and/or event a chance to be shown on high-visibility areas of Google Play, including the homepage and search results. |
Meet metric thresholds AND in a supported category |
Games: Published by an eligible developer AND in a supported category Apps: Not available |
|
Deep links in promotional content Send users to a specific place in your app when they open your app from a promotional content card. |
Meet metric thresholds AND in a supported category |
Games: Published by an eligible developer AND in a supported category Apps: Not available |
|
Target specific user cohorts to increase the relevance of your events. |
Meet metric thresholds AND in a supported category |
Games: Published by an eligible developer AND in a supported category Apps: Not available |
|
Showcase YouTube videos on your store listing and Play Store tabs. |
Meet metric thresholds AND in a supported category | Not eligible |
|
Google Play Points promotions (Games only) Reward and engage players with custom in-game items or currency promotions. |
Games: Meet metrics thresholds AND in a supported category | Not eligible |
Eligibility criteria
Metrics threshold
Baseline criteria
Titles must meet at least one of the following:
- ≥ 1.6M daily MAU over the previous 3 months AND ≥ 1.6M active installs
- ≥ 2.0M daily MAU over the previous month AND ≥ 2.0M active installs
- ≥ $40,000 USD/month spend in each of the previous 3 months
- ≥ $50,000 USD spend in the previous month
Reduced thresholds
Top partners by consumer spend or ranking
- Your developer account group generated at least $5 million USD in consumer spend over the previous 12 calendar months.
- Your title has consistently maintained a top 10 ranking by 28DAU on every day of the previous calendar month, in at least one of the following countries and categories:
- Countries: Argentina, Bangladesh, Brazil, Egypt, France, Germany, India, Indonesia, Italy, Japan, Mexico, Pakistan, Philippines, Russia, South Korea, Thailand, Türkiye, United Kingdom, United States, Vietnam.
- Categories: Entertainment, Music and Audio, Health and Fitness, Sports, Beauty, Lifestyle, Books and Reference, Food and Drink, Shopping, Travel, Education, Social.
- Countries: Argentina, Bangladesh, Brazil, Egypt, France, Germany, India, Indonesia, Italy, Japan, Mexico, Pakistan, Philippines, Russia, South Korea, Thailand, Türkiye, United Kingdom, United States, Vietnam.
- Criteria: Titles must meet at least one of the following:
- At least 800,000 MAU daily over the previous 3 months, and a minimum of 800,000 active installs
- At least 1 million MAU daily over the previous month, and a minimum of 1 million active installs
- At least $20,000 USD/month in consumer spend in each of the previous 3 calendar months, or at least $25,000 USD in the previous calendar month
- At least 800,000 MAU daily over the previous 3 months, and a minimum of 800,000 active installs
Dating apps
Dating apps have a distinct metrics threshold applied
- At least 120,000 MAU daily over the previous 3 months.
- At least $350,000 USD/month in consumer spend in each of the previous 3 calendar months.
Supported categories
| Category | Status | Supported subcategories | |
| App | Business | Partially supported |
|
| Dating | Partially supported | Apps not targeted to a limited audience, for example religion, ethnicity, age, gender or other preference. | |
| Finance | Partially supported |
Apps in the following subcategories are supported, provided they do not also belong to the Loans, Make money, Investment, or Credit card subcategories:
|
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| Medical | Not supported | N/A | |
| News | Partially supported |
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| Parenting | Not supported | N/A | |
| Tools | Partially supported |
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| Video players | Not supported | N/A | |
| Games | Casino | Partially supported | Casino games have access to promotional content but their reach may be limited. |
Note: Your app's category is assigned by Google Play and can be found on your store listing under "About this app." Please be aware that in some cases, a title may have multiple sub-categories and the store listing may not display all of them.
New title access
Premium growth tools are available to support new title launches for Games developer account groups in good standing and with at least $5 million USD in consumer spend over the previous 12 calendar months
While this criteria lets newly launched titles bypass the metrics threshold, meeting the requisite category thresholds remains mandatory for specific features.
Eligible new title launches automatically get access to select premium growth tools for a minimum of 2 quarters after launch. After this time you'll lose access unless your app meets the reduced thresholds.
Frequently asked questions:
For existing titles on Google Play
If your title stops meeting the criteria, we reserve the right to remove its access to premium growth tools. We will provide at least 3 months’ notice before doing so.
You may access your app’s installs, engagement, and consumer spend in Play Console:
- Active installs: Play Console > Statistics > Devices > Install base
- 28DAU: Play Console > Statistics > Engagement > Monthly active users (MAU)
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Consumer spend: Play Console > Statistics > Monetization > Gross revenue (USD)
- Note that the number above does not include any off-Play billing revenue, but this is also taken into account when determining eligibility
- Note that the number above does not include any off-Play billing revenue, but this is also taken into account when determining eligibility
- Note: Your app's category is assigned by Google Play and can be found on your store listing under "About this app." It may not match the category you select for your app in Play Developer Console