Welcome to Google Play Points, Play Partners!

Google Play Points rewards users for engaging with the Play ecosystem. Selected developers are invited to provide app-specific Play Points promotions that provide even greater rewards, increasing user retention and reinvestment of points within their game. As a Play partner, up to two of your top eligible titles have been pre-approved for enrollment.

• Users earn points through purchases made on Google Play, including in-app items in all games and apps, movies, books (in selected countries), and subscriptions. They can also earn Play Points by completing activities in apps or on the Play Store, such as trying featured apps and games.

• Users can then redeem their Play Points for discounted app-specific coupons in your title, and/or special in-app items.

• Throughout the year, Google runs promotions to further boost user engagement and spending, such as points multipliers or limited-time offers. As a Play partner, Google will feature your enrolled titles in 2 promotions per year that are funded by Google.*

*Starting April 19, 2022, applicable for two years, after which terms and conditions may be altered

• Attract new users in more than 25 markets

  Acquire new users by showcasing your game to a targeted audience of Google Play’s most engaged users.

• Improve retention and earn more revenue

  Play Points incentivizes users to continually engage with enrolled titles, improving user retention and increasing incremental revenue by 5-30%.

• Drive marketing and increase awareness

  Unlock new promotional channels to support your titles through points multiplier promotions, fully funded by Google

• Immediate access to Play Points enrollment

  Play Points is an invitation-only program, but as a Play partner you have titles that are eligible to participate already. Simply log into Play Console to access the Play Points page from your eligible title, accept the Terms of Service, and then you can start enabling your content! You can also nominate other titles by filling out this form. Please note that titles must be suitable for broad audiences to be eligible for Play Points and that certain content, like social casino titles, are not eligible for featuring on all surfaces.

• At least 2 Point promotions a year, fully funded by Google

  As a Play partner, you will receive at least two promotions a year which can be used on any of your eligible titles. Users will be able to earn up to 5x the normal earn rates when they spend in your title. The promotions run up to 7 days. Your title could be featured on the Play Points home page, the Events page, and via push notification for opted-in users that have your game installed. These are great opportunities for your users to earn even more points that they can re-invest into your title.

The quickest and easiest way to get started is by implementing coupons.

To get started, log into Play Console with your Play Points-eligible title, accept the Terms of Service, and choose which markets and level of discounts you would like to create. Users will be able to exchange their Points for your offers.

• Low effort: requires no development or engineering resources

• Quick results: publish your coupon in less than 24 hours

• User retention: drive users to re-invest in your game

• New user engagement: offer generic credit that users can apply to any purchase

For Play partners who have already activated coupons and would like to create a deeper integration within your game, you can submit your game for an in-app product promotion. This lets you offer users an exclusive in-app item, such as a character or bag of gems, for a discounted number of points.

In-app product features:

• Additional review: submitted game offers will be reviewed on an individual basis

• Higher effort: games approved for in-app product promotions will require an API integration that can take up to 1-3 months to integrate

• Potential for better user experience & deeper engagement within your title

More details are available in our Help Center article.

If you want to nominate additional games to the Play Points Program, please nominate by completing this form.