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Reach and devices

Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test

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Understand what device specs matter

See your users and issues broken out by RAM, Android version, SoC, and more

Find growth opportunities

Identify the most impactful markets and devices for expansion with trends and peer data

Optimize your next launch

Make data-led decisions about country and device targeting and optimization for your next update or new launch

Best practices

  • Troubleshoot technical issues more quickly by identifying hotspots across the device ecosystem

  • Improve the quality of your next release by planning for good test coverage against your user and issue distributions

  • Anticipate future needs by using Reach and devices to see trends in user distribution

  • Identify optimization opportunities by comparing your app’s user and issue rates to peers

  • Optimize separately for tablet, TV, wearables, Chromebook, and auto by using device type filters and breakdowns

  • Successfully expand into new markets by using Reach and devices to inform requirements around device targeting, localization, and optimization

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Plan for success on Google Play

Strategically target and invest to reach more devices

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Optimize your game for success

Reach more players, deliver better game experiences, and increase your success on Google Play

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Get the most out of Reach and devices

Learn more about the metrics, attributes and visualizations

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  • FunPlus improves engineering efficiency and device targeting with Reach and devices

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  • “In the short time we’ve had access, we’ve found ourselves constantly going back to Reach and devices for its incredibly helpful data. Having the ability to look at data at a country level, for things like GPU, RAM, etc. allows us to make well informed, strategic decisions around device support.”

  • "What's good about Reach and devices is that so many people on the team can acquire that information easily. Normally, these types of insights are much harder to track down and are only visible to select team members."

Build a high-quality app or game

Drive long term success by improving key app quality components including content, user experience and technical performance

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Android vitals

Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them.

Statistics

Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps.

Pre-launch reports

Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more.

Device catalog

View and manage the devices that are compatible with your app.

Try Reach and devices

Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test

Go to Play Console