Help Center

Supported locations for distribution to Google Play users

Help Center

Compare your app’s Android vitals and ratings with custom peer groups

Help Center

Review in-app subscription performance

Help Center

Families policies

Help Center

Manage target audience and app content settings

Help Center

Google Play Families Policies

Help Center

Translate and localize your app

Help Center

Build awareness for your apps with pre-registration

Help Center

Enrolling in the user choice billing pilot

Insight

Go Global

Grow in local markets with insights and best practices from Google Play

Medium

Pre-launch testing for mobile games

A guide to Google Play’s pre-launch tools.

Medium

Deep links crash course

Medium

Driving Buyer Behavior with In-App Purchases

Medium

Driving buyer behavior with subscriptions

Medium

How to Scale the Happiness of Your Users

Read about lessons from MyFitnessPal on sustainable, long-term engagement and growth.

Medium

Drive inclusivity and belonging in gaming

Medium

An introduction to metrics

Medium

An experiment with app rewards

Medium

Best practices for launching a sequel to your mobile game

Medium

Signs and signals of sub-optimal monetization

Medium

How to win back subscribers who cancel

Medium

Rethinking your game monetization strategy

Medium

Diversifying your mobile games' revenue with rewarded ads

Medium

Benefits of the freemium model

Medium

Strategies for effectively monetizing genre-mashing titles

Medium

10 tips to optimize app engagement

Medium

Apps that fit: designing around people’s lives to unlock sustainable growth

Medium

Best practices for mobile games in multiplayer communities

Medium

Optimizing notifications in games

Medium

Best practices for publishing in Chinese languages

Medium

Best practices to expand your payer base in India and Southeast Asia

Medium

Increase engagement and distribution using local events and holidays in India and Southeast Asia

Medium

Driving payer conversion in India and Southeast Asia

Medium

Find success for apps and games in Japan

Medium

Find success for apps and games in South Korea

Medium

Find success for apps and games in Thailand

Medium

Discover insights to find success for apps and games in France

Medium

6 tips to launch your app or game in Germany

Medium

Find success for apps and games in the Middle East and North Africa

Medium

6 best practices to guide your culturalization and localization strategy in Russia

Medium

5 tips to launch your app or game in the UK

Medium

Explore insights into mobile games in Western Europe

Medium

Engaging players and unlocking spend in Spanish speaking Latin America

Medium

7 tips to help you drive player engagement and revenue

Medium

Insights into Latin America’s mobile games market

Medium

Localization strategies for entering the USA’s expansive apps and games economy

Medium

From PC to mobile: Lessons in expanding to multi-platform gaming

Medium

Best practices for bringing PC and console games to mobile

Play Academy

Make the most of the Android App Bundle and dynamic delivery

Play Academy

Test your app or game

Testing can be a valuable step for your app, whether you have a production app and are preparing an update, or you have a new app and are looking to gather pre-launch feedback.

Play Academy

Use a pre-launch report to identify issues

Play Academy

View and restrict your app's compatible devices

Play Academy

Make the most of the Android App Bundle and dynamic delivery

Play Academy

Maximize pre-launch momentum with pre-registration

Play Academy

Google Play Academy: Launch courses

Play Academy

Review your app's data per release

Play Academy

Google Play Store Listing Certificate

Showcase your app growth and user acquisition skills with our industry-recognized certification.

Play Academy

Best practices for your Google Play store listing preview assets

Play Academy

Analyze your data and respond to trends

Play Academy

Translate and localize your store listing

Play Academy

Reduce your app size with Android App Bundles

Play Academy

Feedback, ratings, and reviews

Play Academy

Set up and manage monetization options

Play Academy

Run effective price experiments for in-app products

Play Academy

Subscription models for games

Play Academy

Build privacy-friendly apps

Play Academy

Learn more about Google Play policies

Play Academy

Add users and manage user permissions

Play Academy

Test your app before release

Play Academy

Build and distribute privacy-friendly apps

Play Academy

View and restrict your app's compatible devices

Play Academy

Pre-launch testing and best practices for games

Play Academy

Plan and prepare for app review times

Play Academy

Comply with Google Play store listing policies

Play Academy

Create a Google Play store listing

Play Academy

Launch your app or game

Play Academy

Analyze your data using statistics

play Academy

Introduction to LiveOps

Play Academy

Set up and manage monetization options

Play Academy

Set up and manage monetization options

Play Academy

Grow your app business with subscriptions

Play Academy

Games Business Fundamentals

Play Academy

Optimize your app for sustainable business growth

Play Academy

Engage with user feedback

Play Academy

Understanding Google Play's Families policies

Play Academy

Learn how to develop a market-to-market strategy in Western Europe with this Google Play Academy

Play Academy

Translate and localize your store listing

Play Academy

Games business fundamentals

Play Academy

Measure and analyze your game app with Google Analytics

Play Academy

Best practices for your Google Play store listing preview assets

Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery.

Play Academy

Promotional content overview

Play Academy

Promotional content guidelines and best practices

Play Academy

Measure performance with promotional content reports

Play Academy

Best practices for making high quality kids apps

Play Academy

Understand content appropriateness standards for Teacher-Approved apps

Play Academy

Understand ad & in-app purchase standards for Teacher-Approved apps

Podcast

Apps, Games, & Insights Podcast

Podcast

Winning as a subscription business

Program

Change the Game

Change the Game is an initiative from Google Play to support and empower women as game players and creators. By conducting ongoing research, fostering youth engagement, partnering with forward-thinking organizations and spotlighting stories of success, we seek to improve representation in the mobile gaming world and create purposeful change in the industry.

Program

Google Play Partner Program for Games

A program that gives top game developers access to additional growth tools and premier services tailored to their high-scale, high-performance needs.

Program

Google Play Pass

Google Play Pass is a subscription service offering access to hundreds of apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.

Program

Google Play Points

Google Play Points is a program that rewards users for engaging with the Play ecosystem. Selected developers are invited to provide app specific Play Points promotions which provide even greater rewards, increasing user retention and reinvestment of points within their app.

Program

High fidelity games

Grow your user base and reach more players globally with 2.5B+ monthly active users worldwide on Google Play

Program

Indie Games

Discover our dedicated programs, designed specifically for indie game developers, that will help you create great games and grow on Google Play.

Program

Promotional content

Boost awareness of your in-app events, offers, and major updates to targeted user groups and countries across the Play Store to improve engagement, monetization, and lifetime value

Program

Media Experience Program

The Play Media Experience Program helps developers build best in class user experiences through deep product integrations, while recognizing industry economics of media content verticals.

Program

Teacher approved

Parents look for apps and games that are both enriching and entertaining for their kids. In the Teacher Approved program, teachers and children’s education and media specialists recommend high-quality apps for kids on Google Play.

Program

User Choice Billing Pilot

This pilot allows participating developers to test offering an alternative billing option next to Google Play's billing system and is designed to help us explore offering this choice to users.

Program

Google Play Instant

Video

I/O '18: Release management: Successful launches and updates on Google Play

Learn about the latest changes to release tools in the Google Play Console enabling fast and safe release rollouts. The session will also highlight developer best practices about release processes, including rapid iteration, fast feedback, and advanced staged rollouts.

Video

I/O '19: Customizable delivery with the App Bundle and easy sharing of test builds

Video

Fixing color contrast issues in PLR

Video

Custom store listings in Google Play

Video

Optimize your app performance using the new deep linking management tools in Play Developer Console

Video

Top Google Play and Android highlights from the 2023 Google for Games Developer Summit

Video

I/O '19: Unleash the power of Play Store discovery

Video

Deep dive on new frame rate metrics in Android Vitals

Video

Plan and optimize your game for success on Google Play

Video

Monetization insights with strategic guidance in Play Console

Video

Playtime EMEA '18: How the power of community influences app and game design

Video

Ensure you’re launching a high-quality app or game with the pre-launch report

Video

I/O '18: Autonomous and customized pre-launch testing in the Google Play Console

Video

Policies and publishing on Google Play

Video

I/O '23: What great quality looks like on Google Play

Video

What’s new with release management in Play Console

Video

I/O ’23: Boost your revenue with Play Commerce

Video

GDC '23: How to get the best of Play monetization

Video

Embrace hybrid monetization - App growth

Video

Expanding your business in the Western European market

Video

Google Play Coffee Break with Jimjum Studios

Video

Indie Games Accelerator journey: Octathorpe web consultants

Video

Fixing edit text elements in PLR

Video

Fixing content labels in PLR

Video

App Bundles: Everything to know about Play App Signing

Video

Play Integrity API for Android developers

Video

Release with confidence with the new Play Console

Video

Grow your audience with Google Play Console

Video

Deep Links Crash Course

Video

Deep Links Crash Course: Part 1: Introduction to deep links

Video

Deep Links Crash Course: Part 2: Deep links from zero to hero

Video

Deep Links Crash Course: Part 3: Troubleshooting your deep links

Video

Deep Links Crash Course: Part 4: Deep links for your business

Video

I/O '21: Grow your business with new engagement and monetization features

Video

Tapps Games increases installs with store listing experiments

Video

Google for Games Developer Summit: Plan and optimize your game for success on Google Play

Video

Noom grows revenue by 80% through localization on Google Play

Video

Android Game Dev Show: Introducing Android Performance Tuner

Video

Android Performance Tuner deep dive

Video

I/O '21: New tools to help you build safer apps on Google Play

Video

Optimize paywall conversion - App growth

Video

Go Global: Connect with players during Ramadan

Video

Android Developer Story: SGN games increase conversions with Store Listing Experiments

Video

Android Developer Story: Kongregate increases installs by 45% with Store Listing Experiments

Video

Android Developer Story: Riafy uses Android App Bundles to reduce app size and grow installs

Video

Android Developer Story: Big Fish Games successful prelaunch with open beta

Video

Android Developer Story: FunPlus delivering better game experiences with Google Play

Video

Android Developer Story: Jagex bringing Runescape from PC to mobile

Video

Android Developer Story: Kefir achieving global success

Video

Android Developer Story: Mercado Libre increases retention by optimizing with Android vitals and building for Android Go

Video

Android Developer Story: Netflix reduced app size by 33%

Video

Android Developer Story: Seekrtech grows from local to global

Video

Android Developer Story: SHAREit sharing wonderful moments

Video

Award winning indie game developers: Meet G30, Odia, & Photographs

Video

Android Developer Story: Pincer Games grows with Google Play Academy

Video

Android Developer Story: Chinese developer Tap4Fun improves user ratings with Google Play

Video

Android Developer Story: HelloTalk improves app quality & revenue w/ Android Vitals & Subscriptions

Discover how HelloTalk has increased revenue with Google Play subscriptions and also improved app quality with Android vitals.

Video

Android Developer Story: Netmarble finding success in emerging markets

Article

Performance insights for Games, powered by Android Performance Tuner

Article

Grow your game’s revenue with Google Play Console’s new strategic guidance

Article

Google Cast SDK

Article

Firebase A/B Testing

Article

Think with Google: How to make your app localisation successful in Thailand

Article

Think with Google: How to make your app localisation successful in Brazil