Subscription setup

Grow your revenue with subscriptions, and let Play take care of payment, notifications and subscription management

Go to Play Console

Maximise acquisition

Attract new subscribers with free trials, introductory pricing and promotions across Google.

Reduce subscriber churn by offering grace periods, account holds, pause, upgrades and downgrades.

Tailor your subscriptions to your needs with adjustable billing frequency, localised pricing and price changes.

Let users try your app before subscribing, by offering a free trial for a duration of your choosing or specify an introductory price that applies to a set number of billing periods.
Offer the option to pay over time with an instalment subscription for users considering a long-term subscription, such as an annual plan (currently available in France, Italy, Spain and Brazil).
Allow your subscribers to update their payment method if a recurring payment is declined with grace periods.
Add the ability for users to switch from one plan to another (upgrade or downgrade) or to re-sign up to keep access.
To reduce voluntary churn and provide users an alternative to cancelling their subscription, you can enable users to pause their subscription.