#WeArePlay

Discover the stories of people from all over Japan building apps and games businesses on Google Play.

Yoshimi Sakamoto

Yoshimi Sakamoto

Nakagawa, Hokkaido

1,500+

1


Computer programming expert Yoshimi has spent her life dedicated to technology, developing business software and creating websites while freelancing in Hokkaido. To relax, Yoshimi started to play tennis in her free time. When she began to take part in tournaments, she struggled to keep track of the points system and built her first mobile application to help. Tennis Watch, an app that works on your smartwatch, offers players a simplified way of following scores - and even boasts international rules for various competitions. With feedback and requests coming from people across the globe, Yoshimi plans to continually improve the app and develop versions for other sports like badminton, alongside a tournament management app.

"I hope my app can be a useful tool for practice matches and tournaments in the world of tennis. In the future, I want to expand to other sports as well"

Hitoshi Miura

Masaaki Saito

AcodeBank

Hirosaki, Aomori

29,300+

2


Hitoshi and Masaaki grew up making games together. Throughout elementary school and junior high they spent their time creating board games, playing cards, and immersing themselves in a world filled with wizards and fantastical elements. When they learned how to code, they began building online releases too. As adults, they both found work at technology companies but came back together years later to set up AcodeBank and energize the creative community in Aomori. Abyss and Dark #0 is one of their roleplay games, inspired by their childhood experiences. The friends aim to continue providing jobs and training for young people in their area.

"When I get older, even at 80 or 90, I expect to be creating and sharing games on Google Play - it's a lifelong passion"

Takuya Abe

POWERNET

Yokote, Akita

535,300+

2


​​It was while working for his parent's real estate company that Takuya created his first online calculator. He had studied information engineering at university, and used his skills to write a program to measure the properties they were selling. Over the years, he added in more complicated calculations using formulas, turning it into his POWER Calculator app. He has also included an English language feature, which has become popular in India. Takuya now runs his own development company and aims to move into game making - his dream is to build retro arcade-style titles like the ones he loved playing as a child.

"Google Play enables me to reach people all over the world, and it's a lot of fun to see engagement from unexpected countries through downloads and comments"

Hideki Ogawa

Hideki Ogawa

Eniwa, Hokkaido

48,700+

1


When he was in elementary school, Hideki became fascinated with his uncle's computer and began saving up the money to buy his own. He learned programming at junior high and got a job as a systems engineer as soon as he graduated. Now a freelancer, he creates apps that he hopes will make people's lives easier. His Blood Pressure Notebook was inspired by his own experience tracking high blood pressure. It converts numbers into graphs and has automatic functions to make it quick and simple to use. He now plans to add new languages to the app so it can be used around the world.

"Google Play makes my dream come true. The ability to directly connect with customers and gather their feedback is great"

Hiroyuki Taki

Meister

Hakodate, Hokkaido

5,000+

17


It was a chat with a friend about baseball that set Hiroyuki's mind racing about a new app. He'd heard how difficult it is to keep track of scores, especially in youth leagues, so he set himself the task to help out. He'd been working in IT for years and put his skills to use building Visco mobile - Baseball Score. The app features drag and drop icons and a rule book, and it's been adopted by many schools. Hiroyuki is now considering adding in a communication feature, so teams, players, coaches and scouts are able to interact.

"We appreciate the abundance of information and guidance that Google Play provides. Features like easy in-app purchase testing and review notifications are incredibly helpful"

Yasuyuki Hamada

Agri Info Design

Obihiro, Hokkaido

2,100,000+

6


Yasuyuki found himself majoring in agricultural machinery at university. He wasn't keen at first, but quickly became engrossed in the subject and began looking for ways in which technology could improve farmers' efficiency. After working as an agricultural researcher, he founded his business and built an app. AgriBus: GPS farming navigator helps farmers to steer a straight path in their tractors, ensuring the spread of seeds and fertilizer is accurate and free of waste. It's an affordable solution for many producers who have older machinery. The app has been translated into seven languages and Yasuyuki is now researching more automation technology to enrich people's food supply.

"My app has been used in more than 140 countries, and it seems obvious but without the internet, smartphone technology, and Google Play, that would never have been possible"

Yusuke Sakurai

Manabi Mirai

Tomakomai, Hokkaido

112,600+

1


Yusuke postponed his university plans due to financial constraints and opted to pursue a career in music. He spent years working as a guitar teacher, supplementing his income with exam tutor gigs. This hands-on experience would later prove to be his greatest inspiration when he enrolled in a business degree program in his 30s. Yusuke taught himself programming and built Manabi Mirai as a portfolio project. It's an educational tool for students that utilizes the Rote Learning Memorization technique and allows them to track their progress. He's now planning his next app, which will be an AI investment tool.

"I left school early, so it was very important to me that I worked hard, honed my skills and built something that showed people what I'm really capable of"

Kazunori Asada

Kazunori Asada

Sapporo, Hokkaido

446,500+

1


Even as a young boy, Kazunori loved programming on his 1970s microcomputer. A successful software career followed and, perhaps more surprisingly, two doctorates in Medical and Media Design. Combining his developer background and medical accomplishments, Kazunori focused on creating software for the color blind community, such as a tool that can help them distinguish colors. His most popular title, Chromatic Vision Simulator, was inspired by a book written by his color blind friend, and shows normal sighted people what color blindness really looks like. Next, Kazunori wants to improve the app so it will work automatically just by pointing the phone (or device) to an object - without the need for opening the tool.

"Before releasing my apps, I didn’t have confidence in myself, but seeing how pleased people are with my tools affirms that I made the right decision pursuing a career in development"

Koichi

Blacksmith DoubleCircle

Sapporo, Hokkaido

1,321,200+

1


Studying in an elementary school that emphasized IT education, Koichi’s interest in computers began at a young age. Fast forward to graduate school, computational physics became his passion. While working for a system development company, Koichi created the tool app Quick Memo. Its huge success led him to become an independent developer, known as Blacksmith DoubleCircle. When virtual reality first entered the scene, Koichi was also keen to be a part of the trend by releasing VR escape games. For the future, he has a lot of ideas for new titles including aerospace and board games.

"Google Play is wonderful because of its low cost and ease of use. We can reach people even without advertising and it's simple to monetize our releases through the platform’s billing system"

Hiroyuki Takahashi

Ame Kaze Taiyo

Hanamaki, Iwate

330,200+

63


The struggles of the agricultural and fishing industries after the Great East Japan Earthquake inspired once aspiring news reporter, Hiroyuki, to create Pocket Marche. The app helps connect producers directly with consumers, empowering them to increase their sales, set their own prices and build relationships. Buyers benefit from knowing precisely where their meat, fish and groceries come from, and can be sure they’re getting high-quality ingredients. In the future, Hiroyuki wants to continue to help build strong bonds between producers and consumers, and hopes to spread awareness about the importance of knowing where your food comes from.

"App technology is helping me fulfill my purpose of getting people to properly see the producers hidden behind the food we eat. Google Play is a part of that"

Kazutoshi Yoshizawa

Medicle

Hanamaki, Iwate

300,000+

2


Kazutoshi had dreamed of starting a business since his student days. But it was some years later, while working as a sales consultant and software developer for a healthcare company, that the inspiration for one came to him. Noticing that the medical and nursing staff around him were struggling to organize their schedules, he decided to use his developer experience to help by creating Shiftna. On the platform, professionals working shift jobs can manage their busy and complicated schedules. Today, Kazutoshi is dedicated to showing his admiration for health workers by constantly improving Shiftna and keeping it free to use.

"I wanted to start my own business and through the Shiftna app I’ve been able to make that dream come true"

Motoyoshi

Saaya Shiine

Kotoriyama

Koriyama, Fukushima

10,000+

2


When Motoyoshi was going through a difficult time, his wife Saaya tried to cheer him up by getting him to play a word game featuring cute and funny illustrations that she drew herself. It made Motoyoshi burst out laughing, and lifted his spirits so much that he got inspired to use her artwork for a game. Their creation, Cat Designer: Mocha’s Jigsaw Puzzle, with its hand-drawn graphics and cute animal characters, has a unique picture-book feel. In it, players have to solve puzzles to move up levels with fairytale titles like Forest Cafe and Castle Garden. Currently, they are dedicated to making their new escape game where the main character is a cat.

"By releasing through Google Play, we reached people in other countries such as in South America, which wouldn’t be possible otherwise"

Kohei Saito

Koji Wada

Johoseibikyoku

Sukagawa, Fukushima

7,900+

5


IT specialist Kohei and rice farmer Koji were both volunteer firefighters in their hometown, Fukushima, when the Great East Earthquake struck Japan in 2011. During the rescue efforts, they noticed how helpless the fire brigades became without telephones and communication, giving them the idea for SAFE. This platform for members of the brigades provides notifications of fire outbreaks within their locality, as well as information about water supply and fire hydrants. Kohei and Koji recently added a feature for alerting to other events like landslides and floods. In the future, their goal is to use SAFE to enhance cooperation between fire brigades from all over the country.

"The time it takes to locate a fire and find a water supply has been dramatically reduced with SAFE. The app is highly rated and is spreading by word of mouth"

Hayato Sato

Hanachiru

Sendai, Miyagi

150,000+

1


A recent graduate, Hayato developed games as a hobby during his Computer Science Master’s studies. His title Escape from the Closed Circle takes its eerie atmosphere from the fantasy-mystery novels he loves to read in his free time. Hayato believes inspiration for games should always come from a place of personal interest and passion, and opts to express his individuality in his titles. With this philosophy, his dream is to develop even more successful games. His next project is a simulation game where players navigate two years of postgraduate study with internships, thesis submission and more.

"I love mystery novels, so my games are quite influenced by them. The good thing about indie games is that they reflect a strong sense of the developer’s individuality"

Stories from Hokkaido & Tohoku

Masaki Hirokawa

Dolice

Namerikawa, Toyama

2,604,700+

1


After years working in tech, Masaki was looking for ways to grow his creativity and make products that are meaningful to people. Immersing himself in Japanese art and editing tools, he learned to become a graphic artist. His app, Ukiyo-e Wallpapers, is the perfect combination of his technical and artistic expertise. It's a library of more than a thousand classic woodblock prints, known as ukiyo-e, carefully edited to fit a phone screen. People can share their favorite wallpapers and curate their own collections. Masaki now exhibits his work in galleries and is refining his skills to bring 'beauty to everyday life'.

"Google Play is extremely easy to use – if there is an issue with the app, it's simple to find the cause and deal with it. I appreciate the quick update process"

Seiichiro Tanaka

Seiichiro Tanaka

Numazu, Shizuoka

180,000+

2


As a keen reader, software engineer Seiichiro regularly dipped into the digital archive of Japanese books in the public domain. While he enjoyed the literature, the techie in him knew there could be an easier way to navigate it, so he created Yom! Aozora Bunko. The app allows readers to store, bookmark and categorize their e-books. He has even designed his own book covers and hopes to add a bookshelf function soon. Seiichiro says the process of designing and running the app has filled him with confidence. He now wants to reach more young people, providing them with the opportunity to access old works.

"Apps give us the opportunity to connect, building a bridge between the developers and the people who use them"

Yu Furuta

furuapp

Nagoya, Aichi

267,700+

2


Yu started making apps as a hobby. He learned the basics at university, but his real education came from attending meetups in Tokyo with other developers. He would spend his whole night patiently listening to everyone about their app-making experiences. Now a full-time developer, Yu has a suite of apps to his name - including Take me to Koshien, inspired by his high school love of baseball. To bring his characters to life, he partnered with art students from a local college. Now, his sights are set on crafting a more ambitious game, all while honing his development skills.

"I'm constantly encouraged by reviews. Without this feedback, I might have stopped developing. So I'm really glad I have them"

Kazumine Matoba

Yamareco

Matsumoto, Nagano

623,000+

5


Keen hiker Kazumine used to publish a newsletter to keep people aware of safety issues in the mountains. When smartphones became popular he knew an app would be the perfect alternative. He studied programming at university and used his tech skills to build features such as route planners, information guides and alerts if people go off track. Yamareco started as a hobby, but it has become so admired that it's now Kazumine’s full time job. He’s introduced a feature to help police find lost climbers, and he hopes to translate Yamareco into other languages so visitors to Japan can also explore the trails.

"If this app is able to help even a little and make a difference in people's lives, then I definitely feel like creating it was truly worthwhile"

Ryota Yamauchi

Ryota Yamauchi

Ichinomiya, Aichi

824,000+

1


As a child, Ryota saw an advert for a boombox that could change the playback speed while preserving the pitch, and he was in love. It was too expensive for him to buy, but the memory lingered, and when he began developing apps he set out to recreate its magic. Hayaemon enables people to play with tunes, changing the tempo and creating playlists. It’s become popular with musicians, as slowing the music down makes the notes easier to learn. Ryota is now working on an AI feature to separate out the instruments in each song. He also hopes to start work on a new manga inspired app soon.

"What excites me most about Google Play is the global reach it offers. People can discover my app through search engines, and the speed at which it spreads is truly humbling"

Masataka Kobayashi

Funeasy Soft

Nagakute, Aichi

210,000+

2


When working at a call center, Masataka was so frustrated by its shift scheduling system that he learned how to design a new one. It gave him the skills to start a new career in programming and, years later, to start his own company. Funeasy Soft is named after his belief that apps should be playful at heart. With the help of his wife and daughter, Masataka created I Just Delivered the Bread, a game that follows two children on a forest adventure. He also developed other family-friendly apps such as a calendar and a household account book. Masataka is brimming with ideas for new apps and seeks challenges that extend beyond the borders of Japan.

"I'm happy when I read reviews from players who enjoy my game. It's like finding people who get my sense of humor or fun. This connection is truly heartwarming, beyond just money"

Takuro Imagawa

Starless Apps

Nanto, Toyama

30,000+

1


Takuro started out using computers to create videos and music, before moving on to making apps when he found the right software. As he became a father, he challenged himself to engineer a game that he could play with his daughter as she grew up. Forest of Swipe is designed specifically for little fingers and simple movements so children can grow trees and habitats, making homes for various creatures. It’s a hobby created in Takuro’s spare time, and now his daughter is six, they enjoy playing it together. He's currently dreaming up his next game to share with her.

"Google Play connects me with a large audience from many different countries - over half of our reviews are from overseas"

Hitomi Wada

blazeworks

Kakamigahara, Gifu

73,700+

1


Hitomi has been a fan of fantasy role-playing games since a friend first introduced her to them as a child. Years later she got inspired to create her own game, Gifu Quest, while exploring the enchanting sights and landmarks of the Gifu prefecture. Players must save all 42 municipalities from ruin and can even play a role in the game's creation - with some of their photos of Gifu featuring in the game, and many sharing their travels to the places that appear in the game under the hashtag #realgifuquest. Next, Hitomi wants to create new games and eventually feature the whole of Japan.

“My dream is to create games for all 47 prefectures. There are many places in Japan that I personally do not know about yet, so I, too, want to find out about them to create games”

Takao Hayashi

Ateam

Nagoya, Aichi

71,048,300+

869


When Takao's father sadly passed away when he was only 9 years old, he decided to double down on his hobby of coding and help his family become financially secure. He eventually launched Ateam, and after releasing various apps and games in Japan, his company began to focus on expansion into new markets. Their efforts are paying off, as real-time battle RPG Unison League has become a global hit. The Japanese art in the game has become so popular that some fans have even adopted the style of their favorite characters into their fashion. Next, Takao wants to release new games and reach players in more parts of the world, including India and Latin America.

“What is extremely convenient about Google Play is that through it, you can launch games all over the world at the same time, and pretty fast. We think that's great”

Tomoki Tsunekawa

WonderPlanet

Nagoya, Aichi

5,000,000+

183


When Tomoki moved back from Tokyo to his hometown Nagoya, he wanted to start a company that would bring a new industry to the area and create local employment. A keen gamer from childhood, it was only natural that this would be a game studio, which he named WonderPlanet. The studio had its first hit with Crash Fever, a vividly animated puzzle game with multiplayer and chat features for friends to play together. Crash Fever won fans by introducing novel elements that were not common in conventional games and has gained global popularity. Now, 8 years after launch, Tomoki and the team are looking to make this a long-term management title and celebrate the 10th and 20th anniversaries.

“On Google Play, startups like ours are featured and promoted to people all around the world. As a result, our reach has increased tremendously — a fact I'm really thankful for”

Eiji Kamiya

ibis

Nagoya, Aichi

247,940,600+

285


Eiji's love of programming began when he received his first computer in elementary school, and continued through to university where he'd spend sleepless nights coding. One day he realized there was no way to draw digitally without specialist tools, so he created ibis Paint X. People can use the app to hone their illustration skills or design comics using only their fingers and phones. What really drives him now is a desire to make Japanese software as well renowned internationally as its cars and electronics are – a goal he's helping to achieve with his drawing tool being popular in many countries.

“We started distributing on Google Play because we received a number of requests, especially from overseas, which led to a significant increase in the active users”

Yohei Sakakibara

PiyoLog

Handa, Aichi

950,000+

4


When Yohei had his first child 6 years ago, he found himself quickly running out of paper when logging the baby's feeding, naps and diaper changes by hand. This inspired him to create the app PiyoLog, where parents can record their baby's sleep or feeding schedule, height and weight, along with photos - and share it with other caregivers. Grandmas and grandpas can also use the platform to keep up to date with how their grandchild is growing. Recently, a voice service was added to make it easier for parents to log their childcare schedule, and Yohei hopes to have the app available on smartwatches and wearables in the near future too.

“It's great to know that when you publish your app on Google Play, people can search for it and download it. Many people would have never downloaded Piyolog if I was promoting it by myself”

Takashi Fujita

FUJITAKASHI

Toyama, Toyama

53,400+

1


When Takashi quit his job, he went through a stressful time. To lift his spirits, he began taking late night walks in the countryside where the sounds of nature brought him peace. Motivated to help others heal their stress, he took this tranquil ambience and put it in his game, Fushigi Coffee. Here, players follow a protagonist lost in a mysterious forest harvesting, making and drinking coffee. Lots of people use the game to relax and nod off to the soothing sounds of the fire crackling and the coffee beans grinding. Takashi's goal now is to get more people enjoying his games around the world by releasing versions in English.

“I think our great reviews on Google Play help people decide to download our game, which grows our reach”

Masahiko Sakamoto

Saku Medical Association: Tell me! Doctor Project

Saku, Nagano

92,600+

6


When Doctor Masahiko was living in the remote town of South Aizu in Fukushima, he witnessed many parents struggling to see medical professionals to treat their children. So he visited nursery schools to teach them about different symptoms and when to see a doctor. This gave him the idea for Tell me! Doctor, which he launched alongside a team of people when he moved back to Saku city in Nagano. The app has digitized information so parents can learn when to see a doctor, how to sterilize baby bottles after a natural disaster and use a symptom search to find out what's wrong. Their disaster management content was recently made available in English, Ukrainian and Polish to assist people in war-torn regions. Next, Masahiko wants to offer the app in even more languages.

“One of the purposes of creating this app was to reduce parental concerns about child-rearing, and also to help medical professionals reduce the burden they face in the Accident and Emergency units”

Stories from Chubu

Takafumi Masuda

IGNITION M

Osaka, Osaka

3,609,200+

21


As a teenager, Takafumi worked a paper route before school and factory shifts at night so he had enough money to buy the latest games. After studying game development at college, he honed his skills in-house for a gaming company, ahead of setting up his own. Through his business, Ignition M, he's built many apps, but it’s Cats the Commander that has a special place in his heart. It’s inspired by his childhood home, because his mum would rescue strays. Takafumi’s next project is to create a training and mentoring scheme to help young developers engineer their own games.

"Google Play gives us the opportunity to reach overseas customers, and there are many promotion methods too. I think it's a great advantage that Google provides comprehensive support for everything we need"

Masashi Kimura

room6

Kyoto, Kyoto

1,120,000+

30


Software engineer Masashi has dreamed of creating his own games since he was a child. When smartphones became popular in the late 2000's, he immediately saw the potential and set up his own company. He now has a host of games to his name, and Rogue with the Dead: Idle RPG is among his most played. People are particularly fond of the way the story progressively unfolds. Now a regular on the indie gaming circuit, Seiji strives to reach his ultimate goal: creating globally successful original games.

"Making games is an incredibly fun job. Through gaming events, I've forged bonds and become part of the thriving indie game community - the joy of it keeps me going"

Toshiya Kakiuchi

Mirairo

Osaka, Osaka

255,500+

47


Toshiya, who has a genetic bone condition and uses a wheelchair, founded Mirairo when he was still a university student. His goal was to turn barriers into value by developing businesses leveraging the perspectives of people with disabilities. Moved by the desire to empower the disabled community, he created Mirairo ID, an app that digitizes disability certificates. This not only eliminates the burden of carrying paperwork but also streamlines access to services and discounts. Recently, QR code and online shopping features have been added, making daily life even more convenient. In the future, Toshiya aims to optimize his disability services globally, tackling countries without well-developed standards or inadequate systems for certifying people with disabilities.

"We gain a lot from the reviews on Google Play. They give people confidence in the app, and provide valuable feedback that helps us improve how it works"

Keitaro Honda

STUDIO-K

Kyoto, Kyoto

1,260,000+

1


Keitaro taught himself coding as a child. He built his first games during junior high and went on to work as a system engineer after university. In his spare time, he took part in online shogi championships, and when smartphones launched he saw an opportunity to engineer his own app version of the historic chess-like game. Featuring cute illustrations, Piyo Shogi has become popular with beginners and is used as a teaching aid at some shogi schools. Keitaro plans to build in a storytelling aspect, to stretch his creative skills and bring his characters to life.

"Google Play has been incredibly helpful for us as a startup. It's affordable and lets us reach a massive audience"

CHARROOM

CHARROOM

Osaka, Osaka

2,161,200+

1


Self-taught game-maker and illustrator CHARROOM started making apps as a hobby. She grew up playing mini games, and is inspired by a short, simple format. A career shift led her to pursue game development, and she's been prolific in the industry ever since. Her expertise in cooking games shines through in Sushi Food Cart which combines two of her favorite things – sushi and cats. CHARROOM says games are her ‘ikigai’ (a reason for living) and she is working on a new restaurant game to help spread her sense of fun and playfulness.

"Google Play allows individuals to release games and deliver them directly to people. I really appreciate that I have complete control, without relying on external assistance"

Takuji Izumi

Shohei Izumi

IzumiArtisan

Osaka, Osaka

14,131,900+

3


Takuji has spent his life traveling and working as a musician. When he taught himself programming 15 years ago, he realized he’d found a new creative outlet. He teamed up with his brother, Shohei, to start IzumiArtisan from their parents’ house in Osaka. They love making escape room games, inspired by the detective books Takuji loves to read. Rime is full of mysterious riddles and exciting twists, and has been translated into 18 languages. The brothers are also planning a new title inspired by an American historical network of underground pathways that helped freedom seekers escape to liberty.

"The process of creating an app is like painting a picture or writing a song. It is very similar to the feeling of creating a vase through repeated molding and modification"

Kenichi Ishii

Next Innovation

Osaka, Osaka

205,600+

86


As a pharmacologist Kenichi spent years working with medical institutions and healthcare businesses, accumulating a wealth of expertise. After establishing his own healthcare consultancy company, he knew he could put his knowledge to good use and make an impact. So, he created Sumaluna, an app that connects people directly with doctors online, providing medical consultations and healthcare services. Recognizing the power of community, he recently introduced a feature allowing people to address minor health concerns with each other. Looking ahead, Kenichi stays committed to delivering seamless experiences through native apps and developing further medical-related services.

"We've always prioritized apps. I believe that over a span of 5 or 10 years, the dynamics of how people interact with healthcare will continue to evolve"

Motoki Arai

Happy Elements

Kyoto, Kyoto

2,600,000+

250


After graduating in Electrical Engineering, Motoki always wanted to work in the tech industry. When he became the CEO of Happy Elements, his colleagues told him that there weren't many mobile games that women enjoyed playing. Realizing this could be an opportunity, Motoki decided to start a project so they could develop the idea. Ensemble Stars Music was the result – an artist production game featuring male pop singers, sophisticated manga-style illustrations and heartfelt stories. Happy Elements is now working on ideas for new games to keep their audience of now both women and men entertained.

“With the love of many people, it's become much bigger than just the app now – there are live performances, stage performances, merchandise - it has become a big business”

Keiji Okamoto

yukiyama

Kobe, Hyogo

114,000+

8


Keiji worked hard to pursue his passion for snowboarding all the way to a professional level. However, an accident on the slopes left him with a spinal injury and the news that he might never snowboard again. With his future plans uncertain and hoping to contribute to the sport despite no longer being able to snowboard, Keiji founded yukiyama: a platform where snowsports enthusiasts can access ski resort maps and track their distances down the slopes. Today the app is used all over Japan. The team plans to make it accessible to tourists too by localizing it to other languages. As the app grows, so does Keiji's sports career, who now competes in the Paralympics

“I was really pessimistic about the world after my injury. I thought my life was no longer worth living without my snowboarding skills. But when I found a different way to contribute thanks to yukiyama, I felt reinvigorated and like I could still have an impact on the ski and snowboard world”

Tomoko Takaoka

Hidetoshi Takaoka

Mokosoft

Ashiya, Hyogo

4,000,000+

2


Tomoko's newborn baby slept so soundly that she was lucky to have free time postpartum to design crossword and puzzle games — something she'd always enjoyed. When her programmer husband, Hidetoshi, suggested they publish the games, the pair launched Mokosoft. With the help of Tomoko's artist friend who created the illustrations, and her younger brother who wrote the accompanying music, they mainly released puzzles for themselves, friends and family to enjoy. But over time, their releases with cute characters have grown popular. Inspired by their success, they are planning to create more games - including one which helps people learn about local issues impacting their towns.

“I love to make things that entertain people. I wouldn't ever make compromises and release anything I didn't think was fun or satisfying. I want people to chuckle while playing my games”

Kazufumi Watanabe

B.Creation

Ashiya, Hyogo

700,000+

15


Kazufumi studied Pharmaceutical Sciences but went in a different direction when he realized he wanted to start something of his own. As an occasional fisherman, he noticed that members of the fishing community in Japan typically weren't tech or internet savvy, and got the idea to bring digital tools to anglers. Tide Graph BI allows fishermen to predict the tides using an algorithm partly influenced by old Japanese proverbs. It also offers weather insights, lunar patterns and a detailed index of where and when you can fish based on the 'catch report'. Kazufumi is now planning to increase the number of supported locations in Japan and in the future, wants to cover fishing points all over the world.

“Distributing on Google Play was essential for our business growth. It helps us to increase awareness and distribute the app around the world. It also helps improve the credibility of our business as it is highly trusted by our audience”

Shinichiro Yamanaka

Omoshiro Kakumei Capsule+

Hirakata, Osaka

23,000,000+

2


As a young man Shinichiro was faced with a choice – prove to his father his gaming business was a success or he'd have to take over the family newspaper shop. Having fallen in love with arcade games as a student, he succeeded and has created more than 40 games with his wife Mina - who switched careers from florist to developer. One of the most popular, Raise a Japanese Doll, where players have to look after a traditional haunted doll, has been downloaded more than a million times. Shinichiro also wants to design 3D games, while Mina plans on creating a game that brings players to a mystical world.

“Developing is hugely important for us. We love making games and we intend to work as game creators for the rest of our lives”

Takuro Imagawa

IMA Tec

Katsuragi, Nara

571,200+

1


From an early age, Takuro took after his father and enjoyed handcrafting. This early passion for bringing objects to life paved the way for a career in robot design — and app creation in his free time. AMeDAS Widget was inspired by his desire to be able to see a detailed weather report at a glance while on his bike. Now, people love using it while doing outdoor activities like fishing and cycling. It's also useful during huge weather events in Japan, such as typhoons.

“I would like to develop more apps that are useful to the world”

Takashi Furukawa

TF's apps

Kusatsu, Shiga

29,300+

1


Takashi's love of gaming as a young boy led to his interest in programming. But it wasn't until he became a father that he started using his developer skills to create security apps as a hobby. Bear Bell, an app which flashes lights and sounds alarms, gunshots and thunder cracks to scare away bears, was designed to protect his daughter from mountain bear attacks. Hikers can use the app to attract attention if they're in trouble too. It's not just serious apps he produces, as he is also building a GPS-linked treasure hunt game in his spare time.

“It's rewarding knowing my apps are having a positive impact throughout Japan and beyond. It makes me happy knowing they're becoming an essential part of people's lives”

Stories from Kinki

Toshiya Hondo

Tossy

Yamaguchi, Yamaguchi

1,692,900+

1


As a math major at university, Toshiya learnt the basics of coding and app development. When his brother asked him to come up with a way to quickly switch between web browsers according to the website he was using, he jumped at the challenge and Bookmark Folder was born. Also relying on his wife’s ideas, Toshiya aims to leverage his tech talent to build similar organizational apps that make everyday life a little bit easier. He says app development is currently his hobby, but he hopes to make it a full-time career soon.

"My development is driven by other people’s troubles. It's all about finding opportunities to improve everyday life"

Masahiro Yamashita

Appvelous

Hiroshima, Hiroshima

187,000+

1


When Masahiro was a child he used to practice typing with his parents. These shared moments ignited a love of computers, and he decided then that he would grow up to work in technology. While studying IT at university, he found it hard to manage his finances - it was this experience that years later inspired him to create Pocket Money. The app helps people control their household accounts and has gained popularity with high school parents. Recently transitioning to freelance work, Masahiro balances app maintenance with other programming endeavors, like his next project: a stretching and exercise program app.

"Google Play Console is easy to use. A glance at the dashboard reveals how many downloads of my apps, and data comparisons can be made effortlessly"

Shota Takahashi

Hitsugi Educational Institute

Tokushima, Tokushima

28,200+

1


Shota left high school early so had to study for his university entrance exams independently. Without the tools and teacher support it was difficult, but he found that by engineering an app full of past paper questions, he could both build his knowledge and gain valuable IT experience. It worked, because he's now at college studying seaweed cultivation, and continuing to work on his Hitsugi High School Biology 1355 Questions app in his spare time. Shota always seeks ways to integrate his tech skills into his learning, and aims to combine biology and technology in his future career.

"From a cost perspective, Google Play is ideal. It allows me to continuously develop and release apps, testing what works"

Nobuaki Fujita

Fujita Print

Shunan, Yamaguchi

37,300+

40


Nobuaki’s business began with his parents 70 years ago as a stationery shop, evolving into a printing company for magazines and booklets. But as times changed, he recognized the need to modernize and set out to digitize their content. Now in his 80s, Nobuaki is president of Fujita Print, while his daughter and brother are Managing Directors. Their app gives people in Yamaguchi details of rubbish and recycling collection. It's a testament to their commitment to solving local issues and improving their rural area. Prioritizing accessibility, especially for seniors, they have plans to create other apps that cater to their community's needs.

"We live in a rural area, and we want to offer creative and interesting solutions to further support individuals and businesses"

Rumiko Sakahara

Mocology

Nita, Shimane

13,900+

1


Rumiko remembers playing on her father’s computer as a kid and knew that she wanted to work in technology. She taught herself to make apps, and after the birth of her first child she was inspired to build Milk Time. The app records baby feeding and diaper changing – a digitized version of the notebook she kept as a new mom. As people leave feedback, Rumiko has added new features such as a function to share childcare records with family. Now her first-born is getting older, she is planning her next app, which will be a diary of family memories and developmental milestones.

"Google Play's A/B testing and staged releases offer a helpful set of tools for fine-tuning app performance. I plan to utilize them more extensively going forward"

Takao Kido

Nihon System Developer

Ayauta, Kagawa

1,200,000+

3


Drawn to computers from elementary school, Takao learned to code by inputting programs onto cassette tapes, before the floppy disk era. After college he landed a job at a global IT company, learning the ropes during the advent of the internet. Yearning to return to his family home, he set up his own company in Kagawa. Takao loves creating software that helps people. With 300 apps to his name, the standout has been HeightCalculator which enables parents to track their children's growth rates, providing peace of mind about their development. It’s translated into English already, and he’s hoping to release versions in other languages soon.

"I believe reliability and assurance are the most important things that Google Play offers to both developers and the people downloading apps"

Kunio Tokumaru

kunitoku

Matsue, Shimane

570+

1


Kunio grew up playing video games, from fantasy adventures to side-scrolling action. After graduating from a gaming college, he landed a role at a game development company. Balancing his full-time job, Kunio honed his skills with the guidance of vloggers and online tutorials, then started creating his own titles in his spare time. He has since released Turn Dungeon, a roguelike action game with a retro, pixelated appeal that’s been praised by its nostalgic charm. Drawing on everything he's learned so far, Kunio is now working on another project: an idle game set within a world of myth, magic, and monsters.

"Games have always been my passion, so my life has been mostly playing them all the time. I'm motivated to create experiences that leave a lasting impression"

Masaomi Kurokawa

KEMCO

Kure, Hiroshima

15,000,000+

160


Masaomi’s love of computers and gaming began back in middle school, when his dad bought him his first computer to program. Later, during the mid-2000s, he decided he wanted to revive classic retro games from his childhood. His RPG title Dragon Lapis has a characteristic old-school aesthetic - with dragons, legends and battles, and is hugely popular with fans of the RPG-genre. His nostalgic games have a loyal fanbase both in Japan and overseas. Masaomi has more games in the works and, in the future, wants to take on new challenges like moving into the app space.

“Google Play trusts developers and makes its policies clear. When it comes to expanding our games overseas, it’s been an easy platform to use”

Shoji Kodama

Laxus Technologies

Hiroshima, Hiroshima

1,900,000+

89


Learning the magic of computer science at a young age, Shoji knew that technology was going to change the world. He wanted to build an environmentally-conscious company that could help encourage the re-use of items. This, combined with his desire to help everyone have luxury goods no matter their income, led to Laxus: a platform for borrowing designer handbags in exchange for a monthly subscription fee. Now he wants to bring affordable high-end bags to more people by expanding Laxus globally.

“Who is fashion for? I don't think it's intended just for the wealthy. So I thought why not give people access to the real thing for less?”

Takatsura Miyawaki

Sakura Apps

Hiroshima, Hiroshima

783,000+

1


“After spending several years working in product and software development for big companies, Takatsura decided to create something of his own design. Finding his expenses and book balancing irksome, he decided to make Kakeibo Kakei: an expense management tool that requires minimal effort to use. Initially it was mainly used for tracking expenditure, but he soon added other features like credit card management. In the future, he wants to build a social network where the community will be able to share budget handling knowledge”

"I came to the conclusion that I wanted to use my expertise to create something that would add value to the world, something useful"

Tomohiro Ishizu

PRICER

Matsuyama, Ehime

45,200+

49


Programmer Tomohiro has witnessed first-hand the effects of natural disasters. When heavy rain caused landslides in Ehime some years ago, he knew that a public service information app could be potentially lifesaving. Through his company PRICER, he had already created a number of apps relating to parenting and tourism, but he then built localized disaster apps, where communities can also gather and share news. He hopes to add real-time information about disasters as they occur, and market his apps in other countries where people there may benefit.

“There are all sorts of community issues and climate issues in every region, and we think we can help to improve such problems with the power of apps”

Yuji Ishikawa

sw_studio_jp

Matsuyama, Ehime

11,000+

1


When IT specialist Yuji began living alone, he felt like he was losing touch with his family and friends. This gave him the idea to create Birthday/Event, a platform where people can keep track of their loved ones' birthdays and special events. He particularly wanted the app to feel fun, with cute, animal-themed graphics and illustrations. People love being able to see all their friends' birthdays in one place, with many saying the app has helped them enrich their relationships - feedback Yuji cherishes.

“Reviews like 'This app enriches my relationships' make me glad that I created it. I feel like my app is meaningful to people”

Gen Suzuki

AKADEMIA

Tottori, Tottori

7,500+

15


Gen began his tech career in the 1970s - seeing the birth of the PC, the internet and the cloud. His app MissionJapanese was inspired by his own experience of communicating with foreign workers over the years. It's a language app helping people learn conversational Japanese, rather than the formalized language taught at school. People can have live practice exercises with native speakers, and he says it's been particularly useful for foreign nurses who use it to speak to their patients. Gen is now working to improve the app's checking tools to make translations more accurate and natural.

“Communication is what makes us human - and even if there are cultural differences and we're from completely different places - if what you want to say is conveyed well then we can build meaningful relationships”

Keita Yamada

ke-ta

Okayama, Okayama

400,000+

1


While at high school, programming whiz Keita wanted to be able to use his phone to study for exams. This gave him the idea for TestMaker, where people can build customized quizzes and flashcard-style questions. While still a teenager, he published the app for his classmates to use for their exams too. Today, teachers use the platform to prep their students, and communities have formed on social media for sharing revision tests. Now working as a software engineer, Keita is still dedicated to TestMaker and plans to add a publishing feature for test sharing soon.

“I feel honored to be a developer when I see how my creation positively impacted someone's life. It's awesome when I get reviews from people saying they passed their exam by using TestMaker”

Stories from Chugoku & Shikoku

Ryuji Kuwaki

Ryuji Kuwaki

Fukuoka, Fukuoka

150,000+

1


Ryuji, a self-taught programmer and illustrator, immersed himself in video games from a young age. After winning a magazine contest with a game he created as a student, he worked for a big video game studio in his 20s. However, the rise of apps sparked a desire for independence. Ryuji created his own venture, crafting over 10 apps, mostly puzzle games. One of his top titles is Subara City, where players join blocks to form buildings and eventually cities. Ryuji's future plans include enhancing the player experience by improving the graphics.

"The beauty of apps is that you can put one small idea out into the world. It's a great appeal point"

Koji Murakami

Asobuild

Fukuoka, Fukuoka

230,000+

1


Licensed architect Koji couldn't give up on his dream of making games and began a new challenge at the age of 40. He applied his experience in architecture to game development and has released nearly 10 titles so far. His flagship series, DarkBlood, is a card battle game inspired by the classic RPGs of the 90s. In 2020, Koji founded the Asobuild and started developing for the metaverse. In the future, he plans to collaborate with creators from Kyushu to reach an international audience. Koji is also actively working to revitalize the game community in Fukuoka, engaging in activities such as hosting indie game events and supporting students aspiring to become game creators.

"Google Play is very friendly for developers. They give us various tips and information to improve our apps, such as A/B testing"

Ryotaro Yamamoto

Kyoko Kawa

thestory

Itoshima, Fukuoka

8,100+

14


Kyoko has aimed to elevate the status of disabled individuals and LGBTQ+ communities from an early age, and has dedicated her career to reshaping misconceptions around minorities. After years working in the HR industry, she crossed paths with Ryotaro, a prominent executive with a background in the healthcare and nursing industry. Recognizing a chance to empower nurses in particular, they launched N/thestory, a job-matching service designed like a dating platform for the healthcare field. The duo is committed to dismantling challenges in the career development of nurses, aiming to lower barriers to employment. Next, they plan to include more job types and provide learning resources for nurses.

"My life's work is to ensure everyone has the opportunity to have a career that suits them. Transforming industries and embracing reskilling are essential steps to change people's attitudes"

Kazuhisa Inoue

Good Luck 3

Fukuoka, Fukuoka

500,000+

13


Kazuhisa was working as an incubator and management consultant for companies in the game and animation industry when he decided to pivot and start his own studio. He had always been interested in Japan’s cultural output like music and manga, and after launching Good Luck 3 - named in order to spread fortune across the globe - he had the space to share its rich culture. His growing collection of games includes anime-style adventures, ninja challenges, and puzzles. Kazuhisa is now delving into AI and blockchain experimentation for future game development while planning overseas expansion with multilingual support.

"When I traveled from Fukuoka to Tokyo, seeing people play our game on subway platforms made me feel that creating them was worth it"

Tatsushi Momen

Motohiro Shirakawa

KOO-KI

Fukuoka, Fukuoka

139,300+

25


After studying arts and film, Tatsushi co-founded video production company KOO-KI along with his university seniors. Motohiro joined them a few months later after specializing in film at university. They strive to make unique content, whether that’s film, television commercials, or apps. Their repertoire includes TouchCard, a dynamic children's educational app. Continuously refreshed with new activities, it fosters parent-to-child communication through collaborative gaming experiences. With fans in their own children who test and feedback each iteration, in the future they plan to market it globally.

"My ultimate goal is to create experiences that transcend generations. I want children who play this game to revisit it with their own families when they grow up"

Akihiro Hino

LEVEL5

Fukuoka, Fukuoka

15,900,000+

300


From an early age, Akihiro had a fondness for the latest technology. What truly sparked his passion, though, was an encounter with a microcomputer in third grade. Fascinated by games where the storyline changes based on player choices, he decided to become a game creator in the future. Akihiro founded LEVEL5 and since then has produced numerous titles, including the original series Yo-Kai Watch which has become a popular cross-media franchise, featuring numerous games, anime, toys, and more. Through the spinoff Yo-Kai Watch Wibble Wobble, they have collaborated with famous anime, manga, and virtual entertainers, broadening their expertise and range of services, while continuously striving to keep their long-term titles fresh and innovative.