Updates to power your growth on Google Play
We’re excited to share new ways to grow your audience, optimize revenue, and protect your business in an ever-evolving digital landscape.
Driving discovery & engagement on and beyond the Play Store
Learn how Spotify is using tools like Promotional Content and Collections to boost discovery and strengthen its re-engagement loop with users.
SuperPlay increases new installs by 3x with Play Points
Hear from SuperPlay on how Play Points helped triple its new installs and drove first time buyers for its casual genre games.
Guidance for every goal
Find the right tools and resources to accomplish your goals with Google Play.
Growing your audience
We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.
Monetize with Play Commerce
Google Play Commerce is a platform to help you reach your monetization goals. Explore tools, features, and programs deeply integrated into Google Play — all built on top of our trusted and secure platform.
Improving app quality
Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.
Privacy and security
Our developer policy guidelines give you the resources you need to keep your app safe and reliable for all users around the globe.
We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.
Google Play Commerce is our platform to help you reach your monetization goals. Explore the tools and resources to monetize your app and boost your revenue.
Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.
Our developer policy guidelines give you the resources you need to keep your app safe and reliable for users around the globe.
Explore all our guides and resources
Programs and initiatives
Supporting developers of all sizes, stages of growth and business models.
Google Play Points
Connect with highly engaged users and earn incremental revenue.
Google Play Pass
Get discovered and earn recurring revenue from Play Pass users.
Indie Games
Access resources designed specifically for indie game developers.
