Go Global

Grow in local markets with insights and best practices from Google Play

Global best practices

Find more Go Global guides on Market Finder.
The best practice guides are available for Brazil, Japan, Korea, Mexico, and Thailand.

Find success with games in Brazil

7 tips to help you drive player engagement and revenue
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Demystifying Chinese languages in the app world

Best practices for publishing in Chinese languages
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Discover insights to find success for apps and games in France

6 best practices to reach more mobile users in France
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6 tips to launch your app or game in Germany

How to grow your app and games business in Germany
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Driving payer conversion in India and Southeast Asia

Increase engagement and distribution using local events and holidays
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Discover tips to help you find effective approaches to sub-dollar and localized pricing
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Find success for apps and games in Japan

5 localization tips for your app or game to achieve success in one of the world’s largest app markets
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Find success for apps and games in the Middle East and North Africa

Best practices and localization strategies to reach more users
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Find success for apps and games in Russia

6 best practice tips to guide your culturalization and localization strategy
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Find success for apps and games in South Korea

6 tips to localize your apps and games to achieve success in the #3 ranking Google Play market
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Find success for apps and games in Thailand

8 tips to guide your localization and culturalization strategy
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5 tips to launch your app or game in the UK

Best practices and app localisation strategies to reach more users
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6 tips to launch your app or game in the USA

Localization strategies for entering the USA’s expansive apps and games economy
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More resources

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