Turn on pre-registration 3-6 weeks before your planned launch date and prior to starting your pre-registration marketing campaign

Make your app eligible for auto install so users can opt-in to have Play deliver your app to their device automatically on launch day

Drive traffic to your store listing by including the official pre-registration badge throughout your marketing campaign

Create a custom store listing during pre-registration, tailoring your assets and messaging for specific countries and pre-launch

Capture people’s interest and generate an early install base for your app or game before a launch with App campaigns for pre-registration

Allow users to engage with your app or game before launch with a Google Play Instant version